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Hunting Hippos: Winning Approval from the C-Level for Content Marketing
Incredibly thick skinned, almost impossible to move, yet extremely dangerous when throwing its weight about, the hippo is a difficult beast to hunt. We’re talking about the Highest Paid Person’s...
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Turning Social Media Follows into Content Marketing Leads
Digital marketing, particularly social media, has led to an obsession with meaningless numbers. Followers, “likes”, and connections may give some indication of the size of your potential audience. But...
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Stop Treating Social Media Content Like Spinning Plates
“Drum roll please, as we welcome to the stage The Amazing Brando and his spinning social media plates!” (Cue polite ripple of applause, followed by a cheesy organ rendition of “Baby Elephant Walk.”)...
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How Social Media Content Tools Can Work for Your Sharing Strategy
Forgive me for a moment while I make an incredibly broad and general statement — the sort of simplistic statement I usually complain about when made by other people. But I’m not other people, and I...
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Beware the Social Media Content Algorithm Chasers
I’ve never understood lepidopterists. They admire the beauty of moths and butterflies, chasing them across meadows with a large net. But once caught, the creature is dropped in a killing jar and pinned...
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Should You Date-Stamp Your Blog Content?
Sometimes, we might think our best content deserves a bunch of flowers, a reasonably-priced pasta, and a glass of chardonnay at the local Italian bistro. But, bad puns aside, the decision whether or...
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#Hashtagology 101: How to Use Hashtags in Your Social Media Content
It took a while, but Facebook finally succumbed to the hashtag in June 2013. Now this humble little symbol can connect conversations on Twitter, Facebook, Tumblr, Instagram, Google+ and Pinterest. Its...
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How to Spot True Social Media Talent Amongst the ‘Experts’
How many social media experts does it take to change a light bulb? Never mind; we’ll come back to that. But first let’s look at what we mean by the term “social media expert” in the first place:...
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How Automating Your Social Media Content Can Hurt Your Brand
I have a rule. Actually, I have many rules, but you don’t need to hear the ones concerning black jelly beans or why tequila is no longer allowed in our house. The rule that’s relevant to this column is...
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The Future of Social Media Content Strategy is Really Déjà Vu
Remember all those articles a few years ago that predicted Google+ would overtake Facebook and revolutionize search? The +1 button was going to be the most important social media share button you...
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Are Social Media Content Agencies and Experts Taking You for a Ride?
There are many agencies, consultants, and “experts” living off the perception that social media marketing is a complex science, beyond the ken of mere mortals. Their social media content strategies...
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Group Think: How to Improve Your Social Content Results
About once a week, my letter box contains a real estate flier. “We recently sold a house in your area for a record amount,” declares the smiling, yellow-jacketed headshot. “Have you considered selling...
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Don’t Believe the Hype: What Ello Really Means for Content Marketers
Print magazines being what they are, I pitched the idea of writing about the invitation-only, ad-free social network, Ello, at the beginning of October 2014. This was not long after both mainstream...
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Why BuzzFeed Shouldn’t Blow Your Marketing Mind
“Roll up! Roll up! Ladies and gentlemen, prepare to be amazed! In this tent is something truly horrifying. Gentlemen will shudder. Ladies will swoon. Children will scream. Can you bear to look upon...
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Social Media Automation: A Little Less Conversation, a Little More Action
I’m a strong believer that good writing should never sit on the fence, which is why I was pretty scathing in my column last year about social media automation. If a magazine column can be said to have...
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When Followers Attack: A Monty Python Guide to Maintaining Social Media Harmony
The day starts like any other – a bit of trivial hashtag banter, a share of a new infographic, and answers to customer queries. But then an unexpected and highly negative comment kicks you right in...
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Is Viral Content Making You Sick?
Most of us know that achieving a viral hit is a crapshoot, even for the most skilled marketer. Your content is subject to the capricious, anarchic, unforgiving, cat-loving whims of the Internet. Yet,...
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Is Your Social Media Content as Popular as You Think?
Marketers use a variety of metrics to collate, crunch, and calculate how their content performs in social media. Metrics such as shares, retweets, and views are often the easiest and most obvious to...
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Every Event Should Be Time for Social Media
I’m a sucker for a good conference, particularly when there’s a vibrant hashtag to keep me entertained. The ability to discuss the presentations with other delegates as they happen is extremely...
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A Day in the Life of a Social Media Marketer (2026 edition)
Editor’s note: Due to a failed attempt to integrate Evernote with an alarm clock, this column accidentally synced with a column from 2026. Normal service will be resumed as soon as someone remembers...
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